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Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses a computer to answer the questions. It is similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. This method is usually preferred over a telephone interview when the questionnaire is long and complex. It has been classified as a personal interviewing technique because an interviewer is usually present to serve as a host and to guide the respondent. If no interviewer is present, the term Computer-Assisted Self Interviewing (CASI) may be used. An example of a situation in which CAPI is used as the method of data collection is the British Crime Survey. Characteristics of this interviewing technique are: * Either the respondent or an interviewer sits at a computer terminal and answers a questionnaire using the keyboard or mouse. * Help screens and courteous error messages are provided. * Colorful screens and on and off-screen stimuli can add to the respondent's interest and involvement in the task. * This approach is used in shopping malls, preceded by the intercept and screening process. * It is also used to conduct business-to-business research at trade shows or conventions. ==Advantages== This form of interview is substantially cheaper when a large number of respondents is required, because: * There is no need to recruit or pay interviewers. Respondents are able to fill in the questionnaires themselves (only true for CASI). * There is no need to transcribe the results into a computer form. The computer program can be constructed so as to place the results directly in a format that can be read by statistical analysis programs such as PSPP or DAP. * The program can be placed on a web site, potentially attracting a world-wide audience. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Computer-assisted personal interviewing」の詳細全文を読む スポンサード リンク
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